Web Survey Bibliography
Arbitron Inc., a provider of radio ratings data, conducted a test using a probability based address sample to recruit the general population, age 12 and older, to complete a one week web-based diary of their radio listening. Since web-based surveys historically have had lower response rates, there were several treatments in place to increase the response rate. In order to find the optimal mailing strategy for recruitment, the mailing experiment included several treatments such as advanced notice postcards, pre-recorded telephone messages, and an alternative package design. The purpose of an alternative package design was to establish whether a focus on completing a survey as an act of civic duty would appeal to households rather than the current approach of direct mail marketing materials such as flashy bulk packages, brochures, and non-monetary gifts. A personalization approach was tested which included a name on the letters or a generic “Arbitron Ratings Household” greeting. Also, packages were mailed each postal day, so an optimal day of week for mailing was identified. Finally, additional treatments were in place to increase response rates such as incentive choice (online Amazon Gift card or mailed Visa Gift Card), flexibility in survey start date, and an alternative mode option (mobile). In this presentation, we will present the results from the web-diary initiatives. We will also determine the combined impact of the non-deliverable rate and response rate of the personalized letters. Since the experiment included first-class as well as standard mail packages, we will determine the impact of postage on response rates. Finally, we will present the optimal mailing strategy for mail-based recruitment for an online survey.
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Web survey bibliography (189)
- Displaying Videos in Web Surveys: Implications for Complete Viewing and Survey Responses; 2017; Mendelson, J.; Lee Gibson, J.; Romano Bergstrom, J. C.
- Answering Without Reading: IMCs and Strong Satisficing in Online Surveys; 2017; Anduiza, E.; Galais, C.
- Lessons from recruitment to an internet based survey for Degenerative Cervical Myelopathy: merits of...; 2017; Davies, B.; Kotter, M. R.
- Achieving Strong Privacy in Online Survey; 2017; Zhou, Yo.; Zhou, Yi.; Chen, S.; Wu, S. S.
- Usability Testing for Survey Research; 2017; Geisen, E.; Romano Bergstrom, J. C.
- Millennials and emojis in Spain and Mexico.; 2017; Bosch Jover, O.; Revilla, M.
- Humanizing Cues in Internet Surveys: Investigating Respondent Cognitive Processes; 2017; Jablonski, W.; Grzeszkiewicz-Radulska, K.; Krzewinska, A.
- Web Health Monitoring Survey: A New Approach to Enhance the Effectiveness of Telemedicine Systems; 2017; Romano, M. F.; Sardella, M. V.; Alboni, F.
- Device and Internet Use among Spanish-dominant Hispanics: Implications for Web Survey Design and Testing...; 2017; Trejo, Y. A. G.; Schoua-Glusberg, A.
- Utjecaj vizualne orientacije skale za odgovaranje i broja stranica web-upitnika na rezultate ispitivanja...; 2017; Malikovic, M.; Svegar, D.; Somodzi, S.
- How to Design a Web Survey Using Spring Boot With MYSQL: a Romanien Network Case Study; 2017; Bucea-Manea-Tonis, Ro.; Bucea-Manea-Tonis, Ra.
- Effects of Mobile versus PC Web on Survey Response Quality: a Crossover Experiment in a Probability...; 2017; Antoun, C.; Couper, M. P.; G. G.Conrad, F. G.
- Dynamic Question Ordering in Online Surveys; 2016; Early, K.; Mankoff, J.; Fienberg, S. E.
- Mobile-only web survey respondents; 2016; Lugtig, P. J.; Toepoel, V.; Amin, A.
- Development and Pilot Test of a Mobile Application for Field Data Collection; 2016; Chiappetta, L.; Kerr, M. M.
- A Feasibility Study of Recruiting and Maintaining a Web Panel of People with Disabilities; 2016; Chandler, J.
- Inferences from Internet Panel Studies and Comparisons with Probability Samples; 2016; Lachan, R.; Boyle, J.; Harding, R.
- FocusVision 2015 Annual MR Technology Report; 2016; Macer, T., Wilson, S.
- Effects of Personalization and Invitation Email Length on Web-Based Survey Response Rates; 2016; Trespalacios, J. H.; Perkins, R. A.
- Who Are the Internet Users, Mobile Internet Users, and Mobile-Mostly Internet Users?: Demographic Differences...; 2015; Antoun, C.
- App vs. Web for Surveys of Smartphone Users: Experimenting with mobile apps for signal-contingent experience...; 2015; McGeeney, K.; Keeter, S.; Igielnik, R.; Smith, A.; Rainie, L.
- Mode System Effects in an Online Panel Study: Comparing a Probability-based Online Panel with two Face...; 2015; Struminskaya, B.; De Leeuw, E. D.; Kaczmirek, L.
- Recruiting Respondents for a Mobile Phone Panel: The Impact of Recruitment Question Wording on Cooperation...; 2015; Busse, B.; Fuchs, M.
- Evaluating Visual Design Elements for Data Collection and Panelist Engagement; 2015; Christian, L. M.; Harm, D.; Langer Tesfaye, C.; Wells, T.
- Predictors of inconsistent responding in web surveys; 2015; Akbulut, Y.
- Does Opinion Leadership Increase the Followers on Twitter; 2015; Hwang, Y.
- When it comes to mobile respondent experience and data quality, survey design matters; 2014; Mitchell, N.
- The Changing Landscape of Technology and its Effect on Online Survey Data Collection; 2014; Mitchell, N.
- The need of and the demand for completing surveys on mobile devices; 2014; Toninelli, D., Revilla, M., Ochoa, C.
- The Effectiveness of Mailed Invitations for Web Surveys and the Representativeness of Mixed-Mode versus...; 2014; Bandilla, W., Couper, M. P., Kaczmirek, L.
- Gender Differences in Internet Addiction Associated with Psychological Health Indicators Among Adolescents...; 2014; Ha, Y.-M., Hwang, W. J.
- Use of a Google Map Tool Embedded in an Internet Survey Instrument: Is it a Valid and Reliable Alternative...; 2014; Dasgupta, S., Vaughan, A. S., Kramer, M. R., Sanchez, T. H., Sullivan, P. S.
- Does Self-Selection Affect Samples' Representativeness in Online Surveys? An Investigation in Online...; 2014; Khazaal, Y., van Singer, M., Chatton, A., Achab, S., Zullino, D., Rothen, S., Khan, R., Billieux, J.,...
- Differences in intrapersonal and interactional empowerment between lurkers and posters in health-related...; 2014; Petrovcic, A., Petric, G.
- Web-based Emergency Department Patient Satisfaction Surveys May Introduce Potential for Bias; 2014; Broadwater-Hollifield, C., Fair, J., Podolsky, S., et al.
- Validating respondents' identity in online samples; 2014; Baker, R., Miller, C., Kachhi-Jiwani, D., Lange, K., Wilding-Brown, L., Tucker, J.
- Which fieldwork method for what target group? How to improve response rate and data quality; 2014; Wulfert, T., Woppmann, A.
- Social desirability is the same in offline, online, and paper surveys: A meta-analysis; 2014; Dodou, D., de Winter J. C. F.
- Clicking vs. Dragging: Different Uses of the Mouse and Their Implications for Online Surveys; 2014; Sikkel, D., Steenbergen, R., Gras, S.
- Online Surveys as a Management Tool for Monitoring Multicultual Virtual Team Processes; 2014; Scovotti, C.
- Ideal participants in online market research: Lessons from closed communities; 2013; Heinze, A., Ferneley, E., Child, P.
- The internet user profile of Italian families of patients with rare diseases: a web survey; 2013; Tozzi, A. E., Mingarelli, R., Agricola, E., Gonfiantini, M., Pandolfi, E., Carloni, E., Gesualdo, F.,...
- Internet health information seeking is a team sport: Analysis of the Pew Internet Survey; 2013; Sadasivam, R. S., Kinney, R. L., Lemon, S. C., Shimada, S. L., Allison, J. J., Houston, T. K.
- Advantages of a global multimodal print & digital readership survey; 2013; Cour, N., Saint-Joanis, G.
- Australia: building a 21st century readership survey; 2013; Green, A., White, H.
- Video Content in Web Surveys: Effects on Selection Bias and Validity; 2013; Shapiro-Luft, D., Cappella, J.
- When to and When Not to Conduct a Web Survey; 2013; Barna, A.
- Relative Mode Effects on Data Quality in Mixed-Mode Surveys by an Instrumental Variable; 2013; Vannieuwenhuyze, J. T. A., Revilla, M.
- Educational use of smart phone technology: A survey of mobile phone application use by undergraduate...; 2013; Bomhold, C. R.
- Customer satisfaction in Web 2.0 and information technology development; 2013; Sharma, G., Baoku, L.